Positioning and story
Find the idea that makes the offer easier to understand, believe and act on.
Brand Strategy
Brand strategy consultant
For teams that need the next move to be clear before it becomes visible.
Start a conversation
Clarity that carries
When the work has to align more than one thing.
Brand decisions rarely stay in one room. They shape the campaign, the customer experience, the people making the work and the way a business is understood in the moments that matter.
Chad brings brand strategy and creative direction together for organisations navigating complexity, change and high-stakes customer communication.
Campaign platforms
Build a strategic foundation for work that needs to travel across channels without losing its point.
Customer experience
Connect the brand promise to the places customers encounter it, from retail environments to digital journeys.
Creative leadership
Give teams, partners and stakeholders a shared direction strong enough to guide real decisions.
Experience in the work
Strategy built for complex customer moments.
Chad has spent more than 15 years working where brand, customer experience and business goals need to meet. His portfolio spans regulated healthcare communication, national campaigns, retail environments, digital experience and product innovation.
That range makes the work practical. The strategic idea is not handed off as a document; it is shaped to hold up when the brief becomes creative, the campaign becomes a customer experience and the details start to matter.
See #OneStepCloser →
Selected work
Make a difficult decision feel like a human one.
#OneStepCloser helped CVS Health turn a national vaccination effort into a story about the everyday moments people were ready to return to. The integrated campaign went on to earn Best in Show and Grand Prizes at the 2022 ANA In-House Excellence Awards.
View the case study →Frequently asked questions
Bring the right problem.
What does a brand strategy consultant help with?
Chad helps teams make the decisions that give creative work a clear job: how the brand should show up, what customers need to understand and how the idea carries across campaigns, retail and digital experiences.
When should we bring in a brand strategy consultant?
It is most useful when the next move carries real weight: a new campaign, an evolving customer experience, a complex offer or a team that needs a clearer shared direction before making more work.
Can strategy and creative direction happen together?
Yes. Chad brings both together so the strategic idea is built to survive contact with the work: the brief, the campaign, the customer journey and the practical decisions that follow.