$258.6B
U.S. internet advertising revenue in 2024
The IAB/PwC report describes this as the highest annual total it has recorded.
Source: IAB / PwC, Internet Advertising Revenue Report: Full Year 2024 (April 2025)Reference
U.S. advertising statistics
Current figures on advertising investment, commerce and the people who shape how brands show up.
Last updated July 22, 2026. Every figure links to its original source.
At a glance
A useful read on the market around the work.
These numbers bring together the scale of U.S. digital advertising, the customer shift toward online commerce and the outlook for marketing leadership. They are intended as a practical reference for reporters, researchers, marketers and teams planning brand work.
14.9%
Year-over-year growth in U.S. internet ad revenue
Revenue increased from 2023 to 2024, according to the full-year IAB/PwC report.
Source: IAB / PwC, Internet Advertising Revenue Report: Full Year 2024 (April 2025)$88.8B
U.S. social media advertising revenue in 2024
Social accounted for 34% of total U.S. internet advertising revenue in the IAB/PwC report.
Source: IAB / PwC, Internet Advertising Revenue Report: Full Year 2024 (April 2025)$326.7B
U.S. retail e-commerce sales in Q1 2026
The Census Bureau's seasonally adjusted estimate covers the first quarter of 2026.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales: First Quarter 2026 (May 18, 2026)16.9%
Share of U.S. retail sales made through e-commerce in Q1 2026
The same Census release reports e-commerce growing 9.8% year over year, versus 3.9% for total retail sales.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales: First Quarter 2026 (May 18, 2026)$161,030
Median annual pay for U.S. marketing managers
This is the Bureau of Labor Statistics' May 2024 median wage estimate.
Source: U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers (August 28, 2025)7%
Projected growth for U.S. marketing-manager jobs, 2024-34
The Bureau of Labor Statistics projects employment rising from 407,000 to 433,700 roles over the decade.
Source: U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers (August 28, 2025)36,400
Average annual U.S. openings for advertising, promotions and marketing managers
The Bureau of Labor Statistics projects this annual average across the 2024-34 decade.
Source: U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers (August 28, 2025)Methodology and sources
Numbers worth checking.
This page uses primary-source reports from the Interactive Advertising Bureau and PwC, the U.S. Census Bureau and the U.S. Bureau of Labor Statistics. Each figure is shown as reported by its source, using the source's stated period and definitions. Figures are refreshed when a newer primary release makes an update worthwhile.
- IAB / PwC, Internet Advertising Revenue Report: Full Year 2024 (April 2025)
- U.S. Census Bureau, Quarterly Retail E-Commerce Sales: First Quarter 2026 (May 18, 2026)
- U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers (August 28, 2025)
Cite this page
Senecal, Chad. “U.S. Advertising Statistics.” Chad Senecal, updated July 22, 2026, https://chadsenecal.com/advertising-statistics.