$294.6B
U.S. internet advertising revenue in 2025
The IAB/PwC report describes this as the highest annual total it has recorded.
Source: IAB / PwC, Internet Advertising Revenue Report: Full Year 2025 (April 16, 2026)Reference
U.S. advertising statistics
Current figures on advertising investment, commerce and the people who shape how brands show up.
Last updated September 28, 2026. Every figure links to its original source.
At a glance
A useful read on the market around the work.
These numbers bring together the scale of U.S. digital advertising, the customer shift toward online commerce and the outlook for marketing leadership. They are intended as a practical reference for reporters, researchers, marketers and teams planning brand work.
13.9%
Year-over-year growth in U.S. internet ad revenue
Revenue increased from 2024 to 2025, according to the full-year IAB/PwC report.
Source: IAB / PwC, Internet Advertising Revenue Report: Full Year 2025 (April 16, 2026)$117.7B
U.S. social media advertising revenue in 2025
Social media revenue grew 32.6% year over year, according to the IAB/PwC report.
Source: IAB / PwC, Internet Advertising Revenue Report: Full Year 2025 (April 16, 2026)$63.4B
U.S. commerce media advertising revenue in 2025
Commerce media revenue grew 18.0% year over year, reinforcing its role as a performance channel.
Source: IAB / PwC, Internet Advertising Revenue Report: Full Year 2025 (April 16, 2026)$37B
U.S. creator advertising spend in 2025
The IAB/PwC report identifies creator advertising as a core media channel and reports this level of spend for 2025.
Source: IAB / PwC, Internet Advertising Revenue Report: Full Year 2025 (April 16, 2026)$340.2B
U.S. retail e-commerce sales in Q2 2026
The Census Bureau's seasonally adjusted estimate covers the second quarter of 2026.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales: Second Quarter 2026 (August 18, 2026)17.1%
Share of U.S. retail sales made through e-commerce in Q2 2026
The same Census release reports e-commerce growing 12.2% year over year, versus 6.7% for total retail sales.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales: Second Quarter 2026 (August 18, 2026)$166,790
Median annual pay for U.S. marketing managers
This is the Bureau of Labor Statistics' May 2025 median wage estimate.
Source: U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers (August 27, 2026)6%
Projected growth for U.S. advertising, promotions and marketing-manager jobs, 2025-35
The Bureau of Labor Statistics projects employment rising from 454,800 to 481,500 roles over the decade.
Source: U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers (August 27, 2026)36,300
Average annual U.S. openings for advertising, promotions and marketing managers
The Bureau of Labor Statistics projects this annual average across the 2025-35 decade.
Source: U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers (August 27, 2026)Methodology and sources
Numbers worth checking.
This page uses primary-source reports from the Interactive Advertising Bureau and PwC, the U.S. Census Bureau and the U.S. Bureau of Labor Statistics. Each figure is shown as reported by its source, using the source's stated period and definitions. Figures are refreshed when a newer primary release makes an update worthwhile.
- IAB / PwC, Internet Advertising Revenue Report: Full Year 2025 (April 16, 2026)
- U.S. Census Bureau, Quarterly Retail E-Commerce Sales: Second Quarter 2026 (August 18, 2026)
- U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers (August 27, 2026)
Cite this page
Senecal, Chad. “U.S. Advertising Statistics.” Chad Senecal, updated September 28, 2026, https://chadsenecal.com/advertising-statistics.