Integrated Campaign
#OneStepCloser
A national vaccination campaign built around hope, progress and the everyday moments people were ready to return to.
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The work
Built for clarity at the moment it mattered.
Led end-to-end development across broadcast, digital, in-store and social, helping CVS Health remain a trusted healthcare partner during the pandemic.
0130M+ vaccines administered
0273/100 persuasion score
03Best in Show · 2022
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