Retail Brand
Treat Yourself Well
A clearer self-care story built around making wellness-driven choices easier in store.
Loading campaign archive…
The work
Built for clarity at the moment it mattered.
The work supported CVS Pharmacy’s expanding self-care assortment, including new vitamin and supplement testing standards and 300+ new products.
01Retail campaign
02Self-care
03In-store experience
Loading campaign archive…